Jewellers serious about e-commerce should be investing big in m-commerce, or mobile commerce, according to Kooomo.
Kooomo is itself a global online retail platform with its headquarters in Dublin, and it said that with local and potential further national lockdowns a possibility, m-commerce has never been more important.
It said that a recent report found that mobile revenue in the UK increased by 63% in Q2 of this year, while last year, a third of all sales over cyber weekend were made via mobile.
It further revealed that consumers find retail apps on mobile to be “addictive”, with 54% of surveyed people using them weekly.
Kooomo also stressed the need for a streamlined checkout process and a slick app design in general, saying that customers expect apps to save their login and checkout details for next time.
Ciaran Bollard, CEO at Kooomo, says: “Having a mobile-first strategy has increased in popularity over the past few years, but has now become an essential for retailers.
“Today’s shoppers want a simple yet engaging experience with retailers and those delivering this via mobile will see increased engagement and sales.
“The idea is to keep it simple both for you and the consumer – minimising the upkeep you need to do and simplifying the experience for your user.
“Therefore, done right, retail apps are a much more personalised and engaging extension of your omnichannel strategy.”