Company to open sixth North West store at Pyramids Shopping Centre.

Jewellery retailer Mococo is to open its sixth store in the North West of England at the Pyramids Shopping Centre in Birkenhead, creating 10 new jobs.

Founded by Maureen and Lee Hooson, the chain is projected to turn over £8million this year, according to the Liverpool Echo.


The Birkenhead branch of Mococo is set to open in August, adding to the company’s existing stores in Chichester, Liverpool, Mold, Ruthin and Wrexham, plus a Pandora franchise in Wigan.

Mococo was founded in 2006 as at at-home operation, quickly followed by a store opening in Wrexham one year later.
In October 2013, Mococo announced plans to significantly increase the size of its Liverpool store to 1,585 sq ft to accommodate new jewellery brands.

This growth followed notable sales uplift of 40% year-on-year across Mococo’s five stores. Like-for-like sales were also up 28%.

Additionally, Mococo launched its online member’s society, Club Mococo, as a way of delivery loyal customers a sneak peak of new collections and access to jewellery news and trends.