Women’s brand to develop POS for retailers in 2013.

Molly B Couture, the women’s silver and fine jewellery brand from Molly Brown London, has announced retail growth since its launch earlier in 2012.

The brand has opened in retailers including Allum & Sidaway, Herseys Jewellery, Jenny Wren and Salloways Jewellers and is now set to develop POS for the jewellery, which will be launched in 2013.


Molly B Couture debuted during Jewellery Week in June, as a sister brand to children’s collection Molly Brown London.

Founder and creative director Erica Illingworth said: “Our new women’s brand Molly B Couture has been very well received [and] jewellers looking for the next big brand have invested in the collections and the feedback so far has been extremely positive.

“The Molly B Couture display looks fantastic and has been given pride of place in windows and in stores. We have also developed new brand display for Molly Brown London and will be rolling this out across the UK over the next few months.”

The brand’s collection includes knot necklaces, diamond-set initial pendants, popcorn bracelets and pearl studs.