British jewellery designer Monica Vinader has opened her fourth London boutique.
For the latest addition to the fashion brand’s concept store network, Monica Vinader joins a swathe of luxury boutique on the reinvigorated and newly pedestrianised King Street, Covent Garden.
The new boutique has been designed by Monica Vinader herself, offering customers a sophisticated yet approachable luxury shopping experience through her signature style.
“I’m so thrilled to be a part of the transformation of Covent Garden and to become part of this world class shopping destination,” shares founder and chief executive officer, Monica Vinader. “My new boutique is a true embodiment of the brand ethos from the bespoke interiors and engraving bar, to the luxury boutique vibe found in this bustling central location.”
Entering through the period facade shoppers are greeted by a rose-mirrored wall, 1950s Gio Ponti chairs and original restored wooden floors. Inspired by Monica Vinader’s love of modern art and architecture, the boutique boasts some striking showpieces, including two crystal sputnik chandeliers and a folded pink velvet wall.
The Covent Garden location will house a trademark Monica Vinader engraving station, in the form of a bespoke concrete corner bar, where customers will be invited to have their pieces personalised with their own handwriting, doodles and messages using an in-store precision engraver.
Looking to the back of the store a large window frames a view out to the greenery of Ch.Ramphal Sangwan Park, a courtyard enjoyed by neighbouring boutiques and restaurants.
View images of the stylish store here: