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Monica Vinader takes flight with Positive Luxury’s Butterfly Mark recognition

Butterfly Mark Positive Luxury

Demi-fine jewellery brand Monica Vinader has been recognised with the Positive Luxury Butterfly Mark.

Positive Luxury is best known for awarding its Butterfly Marks, which are awarded in recognition of a company’s efforts to improve the world around it.

Its sustainability council takes into account a company’s governance, social and environmental frameworks, community investment and innovation before deeming them worthy of the mark.

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Monica Vinader received particular recognition for areas of conscious design, diversity and inclusion, responsible sourcing, supply chain transparency and philanthropy.

It is working towards becoming a net zero company and has made a number of changes in recent months.

These include: using 100% recycled 18ct gold vermeil and sterling silver; sourcing more sustainable alternatives for 85% of the plastic in its supply chain; transitioning to 100% recyclable boxes and bags; and using green energy sources in its many global offices.

Read more below on the Positive Luxury Butterfly Mark and other sustainability initiatives in the industry:

GUEST COLUMN: How will ethics drive consumer engagement in the jewellery industry?

Tags : Butterfly MarkMonica VinaderPositive LuxuryPositive Luxury Butterfly Mark
Sam Lewis

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