Monica Vinader to open South Molton Street store


Fashion jewellery brand to open first UK standalone in central London.

Fashion jewellery designer Monica Vinader has announced the opening of her first UK boutique, set for July, 2011 in one of London’s most coveted shopping destinations, South Molton Street.

With a brand that launched back in 2002, Vinader has seen her collections go from strength to strength, and already has several standalone stores in her native Spain, with a recently enlarged presence within Selfridges.

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The South Molton Street store will strongly reflect the brands heritage with an "inviting and luxurious interior." Vinader has collaborated with the architects at JLK Design Studios to create what it set to be a modern and stylish space, using natural materials. "I wanted to create a boutique that was welcoming and where the shopping experience is extremely personal and focused on comfort" said Vinader.

"The surroundings of the boutique are heavily influenced by the nature of the brand and its luxurious yet understated
aesthetic. I’m really excited to finally launch our first UK boutique on one of London’s best known shopping streets", she added.

The store will feature an VIP seating area for those looking to discuss purchases, with the aim of making customers "feel like they have entered a world away from the bustle of Oxford Street."

The Monica Vinader boutique will showcase the full range of collections and stock all of the signature stones, which includ
semi precious and precious stones such as labradorite, amethyst, and this seasons it-colour, orange carnelian.

Tags : boutiqueMonica VinaderOxford StreetSelfridgesstandalonestores
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