Monica Vinader unveils AW17 campaign celebrating ‘real women’


British jewellery brand Monica Vinader has unveiled its AW17 campaign style by the brand’s two muses, Saada Ahmed, co-founder of Everyday People and Tess Ward, a Le Corden Bleu trained chef and food consultant.

The new campaign is part of the brand’s ongoing celebration of real women who wear Monica Vinader. For the shoot, Ahmed and Ward were given the freedom to bring their own distinct perspectives to dynamically style a mix of new diamond and semi-precious gemstone pieces alongside current collections.

The campaign was led by fashion legend  Caroline Issa, chief executive and fashion director at TANK Magazine, who served as creative director.

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Shot by fashion photographer Johan Sandberg in central London, this series of portraits continues to illustrate what is most important to the brand: celebrating individuality, empowerment and the joy of everyday fine jewellery.

Chief executive officer and founder, Monica Vinader, comments: “Saada and Tess are the perfect embodiment of the brand and our mission of originality and inclusivity. They are spirited, fun-loving, strong women and it’s been amazing to see how they interpret my pieces.”

The brand has supported the campaign with interviews with Ahmed and Ward on its MV Blog online.

Tags : JewelleryMonica VinaderSaada AhmedTess Ward

The author Stacey Hailes

Editor, Professional Jeweller

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