British jewellery brand Monica Vinader won this year’s floral display for the Chelsea in Bloom alternative floral art show.

Monica Vinader transformed its Duke of York flagship boutique window in partnership with well-known London florist, Neeva Jay Flowers.

Inspired by Brazilian carnival flag-bearers and reminiscent of tropical jungles, the display features a two-metre mannequin adorned in vibrant flowers and plants, with a train of blooms and foliage.


The installation has been complemented by the brand’s iconic Friendship Bracelets available in a kaleidoscope of coloured cords and statement cocktail earrings.

Last night (May 26), Monica Vinader held an exclusive shopping experience at its Chelsea store to give customers an opportunity to explore the carnival-themed display, whilst enjoying canapés, complimentary engraving and 20% off all purchases.