This Autumn Muru Jewellery has partnered with mental health charity, Mind, to help raise awareness and funds for mental health.

Launching a collection for the cause, Muru will donate 10% of sales of its new Positivity line to Mind.

The collaboration launches this Thursday (Oct 10) to coincide with World Mental Health Day and will raise funds to help give more people in England and Wales access to better mental health services.


Muru Jewellery co-founder, Phil Barnes, says: “Each year 1 in 4 people experience a mental health problem so it’s an issue that touches many people’s lives. We’ve been looking to support Mind for some time, but with the busy Christmas period approaching we hope to really maximise the awareness and funds that we can raise.”

The Positivity Collection, which includes Muru Jewellery’s best-selling feather necklace, is designed to inspire positivity and kindness.

Each piece of Muru Jewellery has a unique meaning and comes with a card that reveals the symbolism behind the design, making it a unique and meaningful gift.

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Editor, Professional Jeweller