Adore Jewellery
Swarovski Group-owned brand Adore Jewellery has had phenominal success since launching in the UK in AW16. The brand has already secured top retailers, and an online presence on with Watch Shop and Debenhams has provided Adore with a digital boost. For AW17, Adore Jewellery, which will be showcasing its offering on the renowned Swarovski stand at Baselworld, plays with an array of mixed metals and colourful crystals. Ranging from soft shares in blues and greens, to bolder colours such as deep reds and berry element, the AW17 range includes statement pieces – perfect for layering – and a variety of eye-catching silhouettes. Jewellery buyers will also find Adore has pieces which nod to ‘of-the-moment’ trends and styles.

Al Coro
Inspired by the sounds of Italy such as the wild waves along the Amalfi Coast, and the espresso machine hissing aromatically in St. Mark’s Square, the new pieces in the Serenade collection which shall be presented at Baselworld plays with the senses. Combining brown and white brilliant diamonds with precious metals, the range combines elegance with goldsmith’s art, and offer a range of striking designs suitable for consumers to wear effortlessly from day to night. Serenata constantly performs well for Al Coro, and the new pieces can sit comfortably side by side with existing designs.


Luxury jewellery brand Chopard has made the ‘Big Heart’ the emblem of the maison, reinterpreting it in its collections as a recurrent reflection of its creativity and a distinctive token of its values. New for 2018, Chopard will introduce fresh hearts adorned with Tahitian mother of pearl. Precious and rare, delicate and iridescent, Tahitian mother-of-pearl is a distrinctive material sourced from the treasures of the sea. Harvested from the heart of shells, it is a symbol of tenderness and love. Tahitian mother-of-pearl, enhanced by glowing 18-carat rose gold, makes its grand entrance into the collection with earrings and a matching bangle which has two ends that are respectively tipped with a large mother-of-pearl heart and another smaller one featuring a moving diamond dancing between two sapphire crystals.

For the next 12 months Fope will be focusing on its Eka Tiny collection. Launched a year ago, the Italian brand will officially present the Flex’it version whereby the slim and delicate gold chain now features its patented system and becomes the slimmest stretchable mesh chain. Crafted in 18ct gold, the resilient range offers new price points, and complements the brand’s existing offering. Diamond details will take consumers effortlessly from day to night, in a collection which comprises necklets, rings, bracelets and earrings.

At Baselworld Graff is delighted to present its latest jewellery creations and novelties. For the jewellery side, the show provides the perfect opportunity for Graff to highlight its craftsmanship and use of striking gemstones. On the watch side, the luxury diamond brand is focusing on colourful expressions. Timepieces include ‘Graff Floral’, a feminine range adorned with striking flowers, and ‘Exceptional Métiers d’Art’, a collection which marries Swiss horology and artistic savoir-faire.

At this year’s Baselworld Gucci presents five single earrings from the GG Running jewellery collection. The interlocking GG logo is a focal design element of these versatile creations, which feature a mix of precious materials and clean, contemporary designs. Two of the new models are clip earrings, designed to be worn on the right ear. Simple and modern, one is created purely in 18ct yellow gold, while the other offers a luxurious touch of sparkle, combining white gold with diamonds. Three earrings for pierced ears blend the GG logo with a feminine jacket element. These feature delicate white pearls details, and two of the earrings are embellished with diamonds to give them a delightful twist. The earrings are designed to be worn alone, or paired with another Gucci style, for an eclectic asymmetric elegance.

Karl Lagerfeld
After launching at Baselworld, the Swarovki Group X Karl Lagerfeld fashion jewellery brand hit the ground running, with initial sell through of the AW17 range surpassing expectations. For 2018, the brand will introduce its AW18 offering, which uses the renowned designer’s creative vision to reinterpret classic designs. The pieces combine some of the brand’s most iconic motifs — including Chopuette, the letter “K” and Karl Lagerfeld’s handwritten signature — with diverse embellishments such as crystals, studs, chains and pearls.

K di Kuore
K di Kuore will be presenting all of its new collections for the year at Baselworld. For 2018, innovation and tradition have once again been married to create a contemporary selection of jewellery. The artistry in making jewelry by hand is the soul of the brand, and the craftsmen that shape the gold with their gestures make each creation unique and unrepeatable, and proudly made in Italy. The Première line will be one of the protagonists of the Baselworld show. This striking new collection is characterised by round, soft and enchanting shapes, with diamonds elegantly embedded in gold elements.

Pasquale Bruni
Mixing the beauty of the night’s stars, with the day’s flowers, Pasquale Bruni has created the Stelle in Fiore collection. Using coloured stones and metals to play with the contrast of light and dark, the striking range embraces white, black and champagne diamonds. In the collection, floral motifs are clearly visible, while the nod to stars is more subtle. Elsewhere, the new Bon Ton Je T’Aime line adds a pop of colour to the Basel windows, with a fresh range of chokers, bracelets and rings whereby fine strongs of white gold and diamonds open in corollas of London blue topaz, rose gold designs open into gems of almandine ruby.

Award-winning fine jewellery brand Nanis presents Dancing in the Rain Reverse. Following the success of the brand’s luxurious jewels, which can be transformed and changed to offer consumers multiple pieces in one, Nanis is introducing a collection that offers two designs, and double the fun. Reverse offers striking variations of the brand’s dancing jewels that can rotate to present two options. The double-faced jewels alternate large natural stones and pavé in different colours, with unique and surprising details, while also presenting the brand’s popular silk gold. One thing’s for sure, this is a range buyers need to see with their own eyes and be wowed by the sleek and high quality transformations of each jewellery piece.

Pantone Colour of the Year – Ultra Violet – will be taking centre stage at the Picchiotti stand this year as the luxury Italian jewellery brand marries the shade with innovative design. Using a variety of gemstones, including amethyst, tanzanite, and a purple-pink sapphires, Picchiotti brings unique new pieces to life with a style iconic to the brand, and reflective of its craftsmanship. Alongside unveiling the special Ultra Violet collection, Picchiotti is adding new designs to its Xpandable range, which is a bestseller in the UK. In just a couple of years Xpandable rings and bracelets have been embraced all over the world, and now the brand is introducing pieces with striking centres stones for retailers and consumers to invest in.

Roberto Coin
Roberto Coin will continue to innovate and turn heads at Baselworld with its striking mix of bold, yet delicate jewellery, and animal inspired statement pieces. The Midnight in Paris collection by Roberto Coin is delicate, yet substantial in size, presenting classic diamond adorned pieces in different metal colourways. Joining Roberto Coin’s animal kingdom this year is a bangle complete with a pooch wearing a diamond collar and puppy-dog eyes, and a gold snake bangle which perfectly forms around the wearers wrist. Elsewhere, the Italian jewellery brand has also added new designs to bestselling ranges, and will unwrap a selection of surprises at the show.

Wolf will be introducing its new collection perfect for charm collecting consumers. Named ‘Sophia’, the latest range offers a solution for keeping Pandora, Thomas Sabo and other charm collections safe, and in one place. Sophia comprises four designs in supple handcrafted leather in a choice of classic rose quartz, ivory or mink. As with all Wolf jewellery boxes and accessories, the Sophia collection is lined with patented anti-tarnish Luster Loc, keeping jewellery tarnish free for up to 35 years.

Yoko London
Pearl jewellery brand Yoko London has an innovative royal-inspired collection to showcase to Basel visitors. The Royal Wedding collection features regal pieces inspired by the iconic and inimitable elegance of the British Royal Family. Designs include striking chokers, alongside heavily embellished bangles adorned with diamonds. In terms of pearls, dove greys, petrols blues and deep purples are some of the leading colours in the Royal Wedding range. Harking back to the quintessentially chic Princess Diana, Yoko London’s latest offerings are a celebration of her beauty and grace.