London-based e-retailer developing into a vertically integrated brand.
London-based jewellery and accessories e-retailer My Flash Trash is planning major strategic changes to propel the brand into the global marketplace, according to an official press release.
Founded by 23-year-old entrepreneur Amber Atherton, My Flash Trash is preparing to become a vertically integrated company within the next six months to build on success in the American market.
In the last quarter, sales in the US rose by over 30%. This growth has been accredited to a social media push by My Flash Trash, as well as a significant Instagram account.
Atherton commented: “For us, 2014 is about international growth and awareness. We have already seen a huge following from the fashion world oversees, so now it’s about leveraging that support and growing a globally recognised jewellery brand.
“We really feel that now is the right time to focus on our own brand offering in the international marketplace. It’s incredibly exciting to be behind a brand that is continuing to grow in this challenging and fast-paced digital business environment.”
With a newly appointed in-house design team set to launch a bespoke range of My Flash Trash jewelllery and accessories, the brand plans to become more diverse and accessible, with selected products distributed via concession partner TopShop as well as through myflashtrash.com.