Retailer and Sony to wholesale collection for The Mortal Instruments.
My Flash Trash has won the rights to create and wholesale a collection of jewellery based on the film version of the teenage sci-fi and fantasy novel The Mortal Instruments: City of Bones.
The license has been drawn up with Sony ahead of the film’s launch in August. According to My Flash Trash, The Mortal Instruments movie has been billed "the next big young adult literary-based film". The film is based on the first of six novels written by Cassandra Clare.
My Flash Trash Ltd owner, Amber Atherton, said: “We’ve been working on designs for the past five months. The movie is the perfect tie in for our customer base, and we’re thrilled to be able to work closely with Sony on this range.
"It’s not typical boring merchandise as the jewellery has a high fashion element with on trend points of design such as glow in the dark, tribal hoops, dagger rings, snake cuffs as well as collectable charms.”
The collection will be sold across the UK, Europe, Japan and the Middle East with RRPs from £6.99 in the UK. There will be 50 pieces in the collection.
The Sony License is a new addition to the My Flash Trash’s licensed division that has so far included a range of jewellery based on the hit characters Moshi Monsters. The retailer also has its own wholesale collection of fashion jewels called My Flash Trash Girl.