My key trends for SS11 by Farah Qureshi


The latest trends catching this jewellery designer’s eye.

By Farah Qureshi

After attending a workshop by Mix magazine on understanding trends, and how they are created, I was inspired to put pen to paper to outline the coming trends for SS11.

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It is an interesting process, how trends are evolved and then brought into the public domain. What occurs in a society has an important bearing on the trends for each season, both the good things that happen and the bad.

One of the categories is called Whisper and this has been described as being about smoke and mirrors. The colours are a mix of aqua, plaster, pale pink and smoky shades. Pearls and crystal, opacity and transparency are also on trend for this category. Pieces that contain a quiet luxury and which are future heirlooms are key for next year

The second trend for SS11 is called Spirit and is about the coming of spring, it relates to the country ideal, which often doesn’t relate to reality. It is also about new possibilities. Colours for this trend are yellows, greens, purples and blues giving the feeling of freshness. Materials are wood and leather creating a rustic feel. Matt textures are also on trend for this category. There is a feeling of quiet luxury.

Trend number three is called Genteel and is about artifice and theatre. Colours which relate to this trend are reds, white, beige and nude tones. Embossing and well worn textures are important to create a look for this area. Modern studded designs and an antique look, as well as scratched gold surfaces work well in this section and there is an element of discreet charm.

The last trend is called risk and has a science fiction flavour. The colours are greens, pinks, oranges and white, all bright and vivid. This conjures up images of futuristic pieces with an industrial flavour. Shiny, reflective finishes fit well into this catergory along with rough and smooth textures.

When trends are created they are taken up by the makeup industry initially and then by the large design industries and this is global. It will be interesting to see how the trends work for the jewellery industry, or whether independent jewellers will decide to create their own trends.

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