Mike Rawlinson, chief executive of the NAG.

Former gaming association head whittled down from 150 candidates.

The National Association of Goldsmiths (NAG) has announced its new chief executive as Michael Rawlinson, the former director general of The Association for UK Interactive Entertainment.

The NAG’s current chief executive Michael Hoare announced in February that he was stepping down from his role after 12 years at the helm. Rawlinson is set to succeed Hoare as the NAG’s chief on April 2.


Rawlinson has most recently held the role of director general of The Association for UK Interactive Entertainment (UKIE), which represents video games and interactive entertainment developers and publishers.

He is described as an industry spokesperson with considerable experience of working with the media, the UK government and in Brussels on behalf of his association. He also has a background in retailing and consumer goods.

Rawlinson said of his new appointment: “I am really enthusiastic about the opportunity to follow in Michael Hoare’s shoes and to work with the team of excellent people at NAG: members, staff, officers and other directors. Jewellery reflects an individual’s character and personality.

"There are exciting challenges ahead for NAG and I look forward to leading the team that will deliver the right services for our members. The members of NAG face a very challenging and dynamic marketplace and I am keen for the association to realise its full potential.”

In his past roles Rawlinson has introduced new services for members, worked widely with related associations, developed codes of practice and managed the full range of activities which lively trade associations carry out.

NAG chairman Pravin Pattni, explained the reasons for appointing Rawlinson: "The selection panel worked with an expert in recruiting senior staff for associations and considered a very broad range of candidates with diverse backgrounds including leading associations, the jewellery trade, retailing and training, to mention but a few.

"A very thorough process narrowed the field from almost 150 – leaving Michael Rawlinson as the right person to manage the NAG and work with the team to take the association forward.”