Executive Development Forum saw positive growth at Oxford Congress.

The National Association of Goldsmiths’ Executive Development Forum held its annual Oxford Congress last week, experiencing a 21% rise in attendance from company delegates.

The event, held at the Four Pillars Hotel, introduced five guest speakers to discuss the title “Differentiating yourself in a Commoditised World”, in front of a crowd of brand ambassadors and retailers.


The experts in attendance provided advice on business issues as well as strategic strategies that could support future growth.

Managing director of House Creative Christine Colbert covered the topic of ‘Communicating your Difference’, while Michael Donaldson of The Value Innovator covered ‘Discovering your Distinctive Values’.

Stubbs & Co.’s Eran Shem-Tov presented the company’s ConfigureRing application that allows jewellers to engage in-store customers with on-line technology, followed by Richard Pope discussing the Workplace Pension Bureau’s essential advice for business owners.

The Congress is open to any retail jeweller, not just EDF or NAG members. Next year’s EDF Oxford Congress will be held Wednesday June 10 2015. For further details about how to join the EDF please contact Amanda White at amandaw@jewellers-online.org