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NAJ calls on trade to champion ‘Created in the UK’

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The National Association of Jewellers is calling on the jewellery industry to champion ‘Created in the UK’ this year.

As the New Year starts, the Association is shining a light on jewellery that have been made in the UK and promoting them as such in a bid to get shoppers to see the benefits of such products.

Created in the UK is a scheme launched by the NAJ for jewellery, silverware and related products such as mixed metal items that can be shown to highlight their provenance.

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The Created in the UK logo has been designed to be as simple as possible, in order to work across many delivery mechanisms without complicated instructions, the NAJ and licensees can use relevant artwork on appropriate products, packaging, websites, exhibition stands, etc.

Are you eligible?

If you sell or manufacture items that are made in the UK (in accordance with the Trade Descriptions Act 1968, Section 36); you are eligible to join the scheme.

In addition to marketing materials for membership of the scheme, you can also take advantage of the optional additional Created in the UK mark that can be struck alongside the hallmark.

“Goods shall be deemed to have been manufactured or produced in the country in which they last underwent a treatment or process resulting in a substantial change.” Trade Descriptions Act, 1968

To join the scheme, you will need to complete the following to be licensed for 2020:

  1. Download the Created in the UK Licence agreement and application form including a code of practice from; https://www.naj.co.uk/created
  2. Complete both forms and return to created@naj.co.uk
  3. Pay the annual licence fee (£195+ VAT for NAJ members and £395+ VAT for non NAJ members) – please indicate payment preference on your application form.

You will then be issued with the Created in the UK welcome pack including logos, brand guidelines and links to relevant materials.

Are there any other costs?

If you wish to apply the ‘Created in the UK’ mark to your products, you can self-mark using your own punch, or the relevant Assay Office will charge a fee of £1 per item. In addition, an annual levy of 5p per mark struck on all jewellery and silverware pieces (either self-marked or marked by a third party) is due to the NAJ.

More questions?

If you have any queries on the scheme, please consult the Created in the UK FAQs page, but also email the NAJ team managing the Created in the UK scheme via created@naj.co.uk.

The Association is also holding a talk and networking drinks at Goldsmiths’ Hall on the afternoon of January 14 with the London Assay Office to discuss the future of Hallmarking, where you will be able to find out more information on Created in the UK.

Tags : Created in the UKmade in the ukNAJNational Association of Jewellers
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The author Stacey Hailes

Editor, Professional Jeweller

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