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NAJ issues updated retailer and supplier safety guidance ahead of ‘freedom day’


In the wake of Prime Minister Boris Johnson’s confirmation that the country would proceed to the fourth step in his government’s Covid recovery roadmap, the National Association of Jewellers (NAJ) has updated its guidance for retailers and suppliers.

The NAJ’s StoreSafe and SiteSafe guidance documents for the jewellery industry now come with new posters that can be downloaded for use in stores and facilities.

Ben Massey, director of marketing, said: “The feedback from members is that over the coming weeks and months, members will gradually move from step three restrictions to step four in consultation with their staff teams.

“The shop posters have been produced for members to give customers peace of mind that members are providing a responsible shopping environment.

“As face coverings will not be mandatory from the 19th July, one version includes face coverings, and one does not.”

While restrictions will be relaxed from next Monday, 19 July, not all businesses will stop requiring face masks, as the Prime Minister has left it up to each business owner to decide for themselves.

The NAJ spoke to Beaverbrooks managing director, Anna Blackburn, who said: “Our focus from the beginning of the pandemic has been on the safety of our people and our customers.

“Following the Government’s announcement regarding the relaxation of Covid measures we’ll be retaining the measures we currently have in place. We’ll retain the barriers into our stores to enable us to control the flow of customers into store.

“We’ll continue to ask customers to use sanitiser and we’ll continue to use screens at selling stations and face visors will be worn by colleagues.

“Our preference will be for customers to wear masks, but we won’t enforce this. We’ll continue to monitor the situation and listen to feedback from our colleagues and customers; any relaxation of safety measures will be gradual.”


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