In a strategic response to the current economic environment the NAJ has announced a partnership with Made in Britain.

The agreement will give NAJ members the opportunity to use the Made in Britain marque at a preferential rate in 2018. Members manufacturing who sign up to scheme will benefit from publicity on both the NAJ and the Made in Britain websites and the right to use a proposed optional mark on the jewellery itself.

An initial outline terms of licence was signed at International Jewellery London on September 4.


“I am delighted to be working with the NAJ and encourage the jewellery industry to take up this initiative which will start next year. The Made in Britain network brings together manufacturers from all sectors, providing a unique platform for them to thrive,” said Made in Britain CEO John Pearce.

Andrew Hinds, NAJ deputy chairman, commented: “If we can make it easier for consumers to find products and the manufacturers that made them in the UK and also be part of a movement that makes the case for the benefits to our economy of buying UK made products – rather like the red tractor scheme in food or the safety Kitemark –it could have a positive outcome for our industry.”