The National Association of Jewellers has strengthened its Birmingham-based marketing team with two new recruits.

Ben Massey joins as director of marketing and communications, heading up the revitalised marketing and communications team to drive the NAJ’s profile within the industry and to consumers.

Massey has several years’ experience in senior marketing roles within trade and professional bodies, with proven success in analysing and converting market opportunities within a variety of structures and environments. He is a strategic leader with dynamic creative and analytical skills.


A full member of the Chartered Institute of Marketing, Massey has been recruited to address the needs of NAJ’s members and stakeholders, champion the jewellery industry, positively impact membership and member engagement, and enhance the value of NAJ’s programme and service portfolio. He joins the team officially on February 11 but before then hopes to meet members at the first day of Jewellery and Watch.

Supporting Massey in the marketing and communications department, Greta Baker joins as marketing  officer, starting immediately.

Baker brings agency B2B experience to the NAJ team and will deliver campaigns and brand development initiatives working with the Association’s design agency. Her extensive experience in social media and SEO will transform NAJ’s perception in the digital sphere.

Speaking about the changes, NAJ chief executive, Simon Forrester, shares: “These are exciting times at NAJ, and I am delighted to welcome Ben and Greta on board. By expanding our team and bringing in new skills and experience, we are meeting the challenge set down by our members to keep them ‘fit for the future’ through our new strategic plan. Ben and Greta are the first of a number of new recruits as the NAJ team adapts to the rapidly changing environment for the UK jewellery sector.”

NAJ chair Harriet Kelsall adds: “It’s important for the Association to recruit high quality staff to meet and exceed the expectations of our members and their customers. 2019 brings a new dawn for the NAJ, and we are excited that our team is ready to help us deliver our strategy.”

NAJ Members can reach Greta at and Ben (from 11 February) via