The National Association of Jewellers (NAJ) has partially unveiled its lineup for September’s NAJ Summit 2021 and three speakers in particular will be focusing heavily on marketing as they look to the post-pandemic landscape.

Making up part of the NAJ’s Better Business Seminars schedule will be: Sarah Jordan, founder and director of The William Agency; Gordon Glenister, author, podcaster, trainer and the global head of influencer marketing at the Branded Content Marketing Association (Influence); and social media trainer and consultant, David Glenwright.

The trio will speak in back-to-back sessions on Sunday, 12 September 2021, focusing on the theme of ‘How to market your jewellery business: from the essential to the sublime’.


Jordan’s talk will be titled ‘The ABCs of marketing in 2021: a beginner’s guide to press and promotion’.

Meanwhile, Glenister’s is named ‘Influencers and brand promotion in luxury industries’, and Glenwright’s ‘Discovery commerce – creating demand on social media through engaging conversations’.

Glenister commented: “This last year has been a challenging year for so many, but as we emerge out of lockdown, brands are pivoting so much of their spend online to drive consumer engagement.

“Any organisation that doesn’t have a strong digital presence now will not survive the long-term.

“Influencer marketing is expected to be one of the great success stories and particularly in the luxury brand space.

“Influencers and content creators are very adept at developing highly engaged audiences.

“The more niche the better. Brands can work with influencers or can become one themselves.”

The NAJ Summit will take place at the De Vere Staverton Estate in Northampton with tickets available now.

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