A new survey has revealed that nearly two thirds (61%) of UK shoppers still feel unsafe on Britain’s high streets, despite the implementation of Covid safety measures.

This comes via new research conducted by retail analyst Maybe at the start of December.

The Maybe survey of 2,000 people suggested that the majority of the British public feel more could be done by the government and shops themselves in order to improve safety in regards to the coronavirus.

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Elsewhere, 33% of participants said that safety is their top consideration when choosing where to spend money, followed by pricing (22%), supporting local retailers (16%) and the availability of late night shopping (16%).

The research also suggests that retail staff wearing personal protective equipment (PPE) like masks and visors makes 42% of shoppers feel safer.

However, 21% don’t feel safer as a result of staff wearing PPE, while 36% feel indifferent towards store workers wearing protective equipment.

Maybe CEO and retail expert, Polly Barnfield OBE comments: “Our research suggests that to make the most of this Christmas, retailers have to place shopper and staff safety at the very top of their list of priorities.

“Shoppers placing importance on safety ahead of pricing represents a genuine paradigm shift for the sector at large.

“To put it simply: if shoppers don’t feel safe in your store, it’s likely they’ll go elsewhere.

It’s clear that the majority of retailers are putting Covid-safe measures in place, however the amount of consumers who don’t feel safe when shopping appears to be increasing.

“This suggests that more needs to be done in terms of the steps that stores are taking.

“It’s hugely encouraging that 16% of shoppers are placing emphasis on supporting local retailers during a challenging time for all high street business.”