Tiffany & Co has partned with online luxury retail giant, Net-a-Porter, on an exclusive digital pop up.
Showing that the pop-up trend is not just for the physical retail world, Net-a-Porter is hosting an exclusive digital pop-up to launch the colourful new extension of Tiffany T, Tiffany & Co’s signature collection embodying confidence, intention and modernity.
The colorful Tiffany T additions include 18ct yellow, white and rose gold designs adorned with inlaid stones – turquoise and black onyx – as well as mother-of-pearl. The ‘T’-shaped designs are further embellished with round brilliant diamonds.
“We are so excited to pre-launch the new Tiffany T designs exclusively at Net-a-Porter. This iconic fine jewellery house truly resonates with the Net-a-Porter customer, and these new styles are the perfect treat or gifts for a loved one,” says Net-a-Porter global buying director, Elizabeth von der Goltz.
Select styles from the colourful extension of the Tiffany T collection will be available on Net-a-Porter from August 5 – November 1, and exclusive to Net-a-Porter until August 15.
As a company, Net-a-Porter prides itself on bringing the luxury retail experience to the digital realm.
Other innovations include a new invitation-only platform, where customers can browse exclusive high jewellery designs and source bespoke creations, alongside a personal shopper service, a ‘try before you buy’ offer, and a customer experience usually only seen in bricks and mortar retail.