Alexis Dove marks 10 years in business with new collection

AlexisDove portrait

British jewellery brand Alexis Dove is celebrating it 10th anniversary this month.

Founded by Alexis Dove in Lewes, Sussex, the brand is known for its nature and vintage-inspired silver collections and beautiful and unusual diamond and gemstone engagement rings.

Now, reaching 10 years, the brand is reflecting on a successful decade in business with a brand new collection, English Rose, which will launch later this spring. Taking inspiration from Alexis Dove’s first 22ct gold collection of stacking rings and the bestselling Wild Rose collection, English Rose will be available at wholesale for the brand’s retail partners.

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Speaking of English Rose, Dove said: “Alongside Wild Rose, my first fine jewellery collection featured stacking rings in 22ct gold set with rose cut diamonds, fancy sapphires and old mine cut diamonds. I have created English Rose as a tribute to my early designs and to make something truly pretty and feminine for today, as that is what my brand has always been about.”

The brand has also been working with Fairtrade gold this year for its fine and bridal collections.

“Customers want to be reassured that the things they buy are produced in a sustainable and ethical way, and they are beginning to demand traceability. I believe it is an exciting time to introduce Fairtrade precious metals to my collections; the growth of Fairtrade is already changing the way people shop and in turn gives the global communities trading and producing raw materials and food much better lives.”

She has also won various accolades, including being named a Trendsetter in the Professional Jeweller’s Hot 100, and having her Menagerie collection shortlisted in Professional Jeweller’s Collections of the Year 2015.





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Naida Redgrave

The author Naida Redgrave

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