Shimell and Madden and Beth Gilmour join ranks of Brit designers.

Two new designer brands – Shimell and Madden and Beth Gilmour – have joined the line-up of jewellers set to take part in the British Fashion Council’s Rock Vault showcase at London Fashion Week in September.

Luke Shimell and Emma Madden of Shimell and Madden and Beth Gilmour replace designers Melanie Georgacopoulos and Fernando Jorge who have this year graduated from the Rock Vault scheme.


Shimell and Madden are known for their fine jewellery designs with a geometric leaning, while Gilmour is inspired by leaf motifs, regularly incorporating leaf shapes into her fine, gem-set designs.

The designer brands returning to take part in Rock Vault at London Fashion Week this September are Alice Cicolini, Hannah Martin, Imogen Belfield, Jacqueline Cullen, Jo Hayes Ward, Ornella Iannuzzi, Tomasz Donocik and Yunus & Eliza.

British designer Stephen Webster has been an ongoing supporter and mentor of the Rock Vault scheme and, following on from the success of Rock Vault 2013, nine of the Rock Vault designers were given the opportunity to showcase their collections at the Couture jewellery show in Las Vegas in May this year.

Webster said: "After five seasons at LFW, three international and two UK retail events, Rock Vault is now established as the premier global mentoring initiative for the best emerging talent in the jewellery industry. This year marks the first graduations through the programme of two of the original members Fernando Jorge and Melanie Georgacopoulos, who are now well on their way to achieving the success they deserve.

"We are excited for them both. The announcement of the season’s Rock Vault designers including newcomers Beth Gilmour and Shimell and Madden proves that the initiative will continue to be exciting and showcase the best of British-based jewellery design."

The jewellers are selected to be part of Rock Vault by a panel chaired by Stephen Webster that includes Jos Skeates of retailer EC One, Maia Adams of Adorn Insight and Simon Longland of Harrods.

Caroline Rush, CEO British Fashion Council commented: “Rock Vault has become an integral and much-anticipated part of the London Fashion Week schedule. The SS15 selection features ten of the most inventive fine jewellery designers in Britain. Championed by Stephen with his passion and support for emerging talent, Rock Vault will help these designers realise their full potential on a global stage.”