Sarah Kitley-Spencer has been appointed as International Jeweller London’s new event manager and in this new position she plans to drive the show’s 365-day strategy to make sure retailers and exhibitors maximise time spent at the show.
In her previous position as IJL marketing manager, Kitley-Spencer, who has worked with the jewellery trade show for the past seven years, worked very closely with her predecessor Sam Willoughby.
As events manager, Kitley-Spencer plans to continue driving IJL’s 365-day strategy, making sure trade professionals don’t just see the show as a three day event.
This year IJL launched a special complementary support programme for all exhibitors to ensure they exploit their experience and commercial success. This is something Kitley-Spencer plans to build on, by supporting attendees with PR and marketing from the moment they sign up to exhibit.
The new events manager is also passionate about inspiring and innovating retailers at the show – encouraging visitors to take what they learn back to the high street.
Sarah Kitley-Spencer comments: “I am thrilled to be taking up this position. For the past seven years, I have had the privilege of helping to develop IJL as a high-profile platform – not just for buying but also networking, education and mentoring. The team and I have been actively involved in creating new and inspiring initiatives for the show and we are all looking forward to working with the industry and developing the show further.
“I have a real passion for the jewellery industry, both in the UK and internationally, so it is very exciting to take on this new challenge, especially in this fast moving age of social media, e-commerce and innovative retail experiences.”