Jason Holt has overseen the new apprentice standard submitted for jewellery. (John Cairns)

Jason Holt leads campaign for industry, boosting future of youngsters.

New standards for apprenticeships in the craft industries will be implemented in 2015, following work across 35 disciplines to deliver the quality and skills needed by future employers.

For the jewellery industry, the new apprentice standard submitted was led by Jason Holts of Holts London, after it was announced in March this year that craft would be part of phase two of the government’s Trailblazer Scheme to create national standards for apprenticeships in England. The intention was to make craft-based apprenticeships more rigorous and responsive to the needs of employers


The new standard aims to "challenge misconceptions about apprenticeships and celebrate the amazing things that apprentices do", positioning apprenticeships as an equal choice to A-Levels and university degrees.

The Craft Trailblazer is one of 40 standards that will be published on the 20th August 2014. These standards will then be implemented in 2015.

Jason Holt said: “I’m delighted that the hard work put in by 35 different disciplines representing British craft has materialised in a new apprenticeship standard. British craftsmanship is renowned around the world yet in recent generations has been in decline. With the new standard comes a new era when to be a Craftsperson can once again be a coveted position in society. My thanks to all my fellow trailblazers for making this possible."

The Craft Trailblazer scheme has been led by organisations including Holts Lapidary, Cockpit Arts, the Goldsmith Company London Assay Office, Holts Academy and the British Horological Institute, alongside The Mulberry Tree Woodturnery, Blacksmiths including Steve Rook, Terence Clark and Adrian Legge, Matthew Burt Ltd., Leach Pottery, Harrison and Harrison Ltd. F.H Browne & Sons Ltd.

A national advertising and marketing campaign has launched to boost awareness, and features real-life apprentices working across several sectors. The campaign will feature on TV, posters and digital channels supported by widespread PR activity. The slogan for the campaign is ‘Get in. Go Far’.

Skills Minister Nick Boles added: “I’m delighted that Jason Holt has developed a new apprenticeship standard for Craft. Since 2010 there have been 1.8 million apprenticeships start and Jason Holt is leading by example in the development and delivery of high quality apprenticeships that give people the chance of successful careers and help businesses get the skills they need to grow."

The schemes are being promoted using the hashtags #apprenticeships and #getingofar. To find out more about apprenticeships in the UK, click here.