Covent Garden is set to welcome a new e&e Jewellery store, opening this November on Neale Street.
The 500-square-foot e&e Jewellery space, located in the heart of Covent Garden, will be one of five in London and forms part of the brand’s European expansion plans including Spain, Italy, France and The Netherlands.
Established in 2009, e&e Jewellery is designed in London and hand-made in Istanbul.
It is well-known for its intricate and statement pieces as well as innovative ranges of rings, earrings, bracelets and necklaces, with collections changing seasonally to provide a versatile offer for customers.
Emre Omerbeyoglu, owner of e&e Jewellery, commented: “We have been searching for another location in London’s Covent Garden as we have seen a significant increase in sales and demand over past few months.
“Neal Street provides the ideal environment and brand fit to showcase our ever-changing collections and for our customers.”
Meanwhile, Simon Taylor, property director at the Mercers’ Company, added: “We are continually looking for brands that can bring something unique to Covent Garden and providing a wider appeal for visitors.
“As an independent jewellers, e&e is an exciting and luxury concept to bring to the area, and will appeal to the capital’s Londoner base.”