An online hub claiming to offer the largest edit of unique engagement rings in one place has launched this week.

Solely focusing on high-end, non-conventional engagement rings, The Cut London offers visitors quick and easy access to the best designers working in London today, as well as an extensive collection of images to provide inspiration for the perfect ring.

Originally founded in 2012 as a jewellery blog by designer and jewellery expert Kate Baxter, the relaunch of the site as an inspirational engagement ring hub was a result of massive demand for non-conventional engagement rings with ethical credentials.


“Customers want to cut through the millions of results online when they start their search for the perfect ring, and The Cut London offers an easy to use edit of the best designers out there,” says founder Kate Baxter. “They’re looking for a trustworthy, talented designer who uses conflict free stones and can produce a unique design, but often don’t know where to start. We email the customer a shortlist of designers and rings within 24 hours of them getting in touch, all free of charge.”

The Cut London also offers a new way to buy engagement rings. Customers can enquire about any rings via WhatsApp, email or phone, and expect a custom shortlist of recommended designers and rings within 24 hours, personalised to their budget, style and requirements – all free of charge.

In addition, the site provides direct introductions to award-winning independent designers and boutiques, as well as free advice on all aspects of the process including current trends, managing your budget, and buying a diamond.