New QVC channel to showcase fashion jewellery


QVC Style will feature brands including Links and Butler & Wilson.

QVC has today launched a new channel called QVC Style, offering fashion accessories and jewellery 24 hours a day, seven days a week.

The new QVC Style channel is available on Sky, Freesat and Freeview, and will also be streamed online. The channel has been launched to give consumers "more choice and convenience" as QVC doubles its number of standalone TV channels.

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QVC Style previously broadcast as an interactive channel only available on Sky but has now been rolled out to more channels, offering fashion, fashion accessories and fashion jewellery.

QVC Style will broadcast themed or branded hour-long shows featuring clips from the most recent live presentations on QVC UK, with some original content from behind the scenes and additional footage.

Steve Bridgeman, chief merchandising officer at QVC said: "[Sister channel] QVC Beauty has been hugely successful which is why we are launching QVC Style as [a] standalone specialist channel for our viewers. It’s also good news for our vendors as they have another opportunity to reach customers who want to watch specific product categories. We’re switching off the QVC Active service as customers, whether at home or on-the-go, are using our faster mobile apps to order.”

Brands set to be featured on QVC Style include costume jewellery Butler & Wilson, Giles Deacon, Lisa Snowdon and Links of London.

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