Store introduces new US bridal brands to the UK and European markets.

New diamond jewellery boutique Savvy & Sand has opened in Hatton Garden offering contemporary and traditional-inspired bridal designs.

The store has been in situ for a number of weeks, taking over the former premises of Georges jewellers on the corner of Greville Street. Savvy & Sand, run by Sandeep and Saveet Babber, aims to offer "an unparalleled experience in the heart of Hatton Garden" showcasing diamond engagement rings and wedding bands.


The retailer offers five collections which are said to combine "heritage and modern opulence". Savvy & Sand’s flagship collection, Heirloom 1932, takes inspiration from the Art Deco. It sits alongside the other four house collections: Illumia, The Renaissance, Simplicity and Venetian Lace.

Savvy & Sand also sells jewellery created in collaboration with US brands Danhov and Verragio, two brands that are making their debut into the UK and European markets through Savvy & Sand as exclusive guest designers.

Sandeep Babber said: “We have paid the utmost importance to every detail possible, not just within our rings but with the whole client experience. The romance begins when our customers step into our luxurious boutique, and are greeted with flowing champagne and world class customer service.”

The store has a pale grey, purple and black interior design theme with chesterfield-style deep button backing in its cabinets.

Saveet Babber added: "We’re delighted to have European debuts for both Danhov and Verragio. They are both renowned in the US wedding market with top award winning designs and with a huge celebrity following, and we are very excited to have them on-board as guest designers."

Savvy & Sand also operated at Shalimar Jewellers in Southall, Middlesex. The Hatton Garden store opening pre-dates a short report in yesterday’s Evening Standard which revealed 17 of the Garden’s 105 retail stores have closed in the last 12 months as jewellers cease trading or choose to focus on wholesale. There was no word on the number of store or business that have opened in the area.

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