Tony Björk, the current managing director of Thomas Sabo in Scandinavia, has been named as the new managing director for the brand in the UK.

Tony Björk, who has worked for Thomas Sabo for five years, will now lead the UK & Ireland markets, effective immediately.

It was announced last month that Jon Crossick had decided to leave the company after five years in charge. He remains on gardening leave until October 18, 2018.


Wholesale director, Nick Callegari, has also resigned as he has accepted the role of commercial director at Tag Heuer,  meaning Björk will be starting as managing director for the UK & Ireland with a new head of wholesale – Darrell Granton, who has been promoted from the position of national sales manager for the UK & Ireland.

PR and marketing director, Louisa Hopwood, has also departed from the brand.

Brand founder, Thomas Sabo, is confident Björk will drive growth in the UK & Ireland. He comments: “I’m very pleased that Tony has decided to add the UK to his portfolio – he has been an excellent leader in the Scandinavian marketplace, and with Tony, I see the firm in a strong position for its future growth in the UK too.”

Mr. Björk adds on his new position: “I’m very excited to be joining the UK, after having worked for the brand for the last few years, I really believe we have strong foundations; which can only continue to grow, and with the launch of our AW18 collection in the next few weeks, we will be putting various plans into place in order to continue to develop the brand in the marketplace, so stay tuned.”