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Next to sell new jewellery brand AELA by DCK Group


International fashion jewellery business DCK Group has announced the launch of AELA, a new brand which will be stocked by fashion retailer Next.

The initial 80-piece range will be available from Next’s 500 stores as well as via its e-commerce site.

The debut AELA collection is available now and is comprised of what DCK described in a statement as “seasonal must-haves”.

Lorraine Bottomley, DCK CEO, said: “Next has long been one of the biggest fashion retailers on the UK high street with a fantastic roster of brands, and we are absolutely delighted to have forged a relationship with them to launch the AELA brand.

“Our expertise in product design and manufacturing, together with our unparalleled insight into the fashion jewellery market, mean we are ideally placed to build on Next’s established accessories offering with this new brand.

“AELA celebrates individuality, drawing on several key trends to provide an array of fashion-forward jewellery styles to suit Next’s broad customer base.”


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