Nicole Barr unveils improved wholesale website

New site offers retailers more than 400 enamelled products.

Enamel jewellery brand Nicole Barr has unveiled a new website which allows retailers and galleries the flexibility of ordering online.

The wholesale site focuses on design-led enamel jewellery and cufflinks made in sterling silver and 18ct gold. The re-launch of the wholesale site has been timed with the release of the brand’s new Ocean Treasures collection which features enamelled crabs, seahorses and angel fish, alongside a new collection of silver and gold enamelled cufflinks.

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The site has also improved retailers’ and press access to high resolution images of the collections – which they can access via the new site – with a catalogue and price-list.

The company has had a wholesale site for a number of years but bought in professional developers to give it a makeover, offering shoppers have a few extra details like improved shopping cart functions.

The brand, which has a number of designers based in states and manufacturers in Thailand, has more than 200 retailers in the United States, and has had a presence here in the UK since 2002.




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