Nixon unveils The Unit collection


New collection inspired by Japanese vinyl toys

Watch and accessories company Nixon has unveiled its latest collection of gent’s watches called The Unit.

Inspired by the style and aesthetics of Japanese vinyl toys, The Unit is a collection of five watches with a "futuristic and functional format." They are available in white, blue, green, yellow and black.

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Each watch from the The Unit collection has a temperature gauge, dual timer, countdown timer, chrono, alarm and light. The Unit collection has custom-designed 100-meter polycarbonate case with mineral crystal and polycarbonate bezel.

Nixon targets the youth lifestyle market with a focused distribution in surf, skate, snow and fashion stores. The Unit watches have an RRP £130.

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