The International Jewellery London 2015 KickStarter competition is now open, giving the industry the opportunity to vote for its favourite ‘People’s Choice’.

One of the 10 designers will win a free stand in the Design Gallery at IJL 2016. This year’s Kickstarter designers were recently revealed as Flora Bhattachary, Andrew Gold Neilson, Mirka Janeckova, Francesca Marcenaro, Rosalie McMillan, Laura Parra, Samantha Rose, Lauren Rowden, Ilene Steele and Ana Thompson. (Click here for a gallery of the 2015 KickStarters work).

Kickstarts are encouraged to campaign for votes.


IJL Event Director, Sam Willoughby, said: “I am sure the competition will be fierce amongst this year’s impressive KickStart line-up. Last year’s winner, Kristjan Eyjolfsson, creatively used a combination of Facebook, Twitter and Instagram – sharing his vision for his brand whilst canvassing for votes. It was great that his campaign was picked up by so many well-established sites, demonstrating just how popular People’s Choice is within the industry. So good luck to all our KickStarters!”

Twitter users should tweet the name of the KickStarter they’d like to vote for with #KickStartVote, while Instagram users can post a picture of their favourite KickStarter or product with #KickStartVote to cast their vote. Facebook users can cast their votes via the IJL Facebook page or #KickStartVote.

Voting opened May 4 and will close June 1.