A Norwich jeweller has created the world’s most expensive nappy cream lid to celebrate the royal baby, which is due to be born next month.

Norwich-based, independent family jeweller, Tillett’s, has created the ‘Meghan Sparkle’, a diamond- encrusted Sudocrem lid.

With a price tag of £4,250, the ‘Meghan Sparkle’ is a pavé-set 925 silver lid, hand-engraved with the flags of the United Kingdom and the United States of America, sized to fit a 125g pot of Sudocrem.


Capturing the “natural charisma and sparkle of Meghan herself” the lid will be sold with all the proceeds going to the charity Ickle Pickles which provides intensive care equipment for premature babies.

“We wanted to create something that reflected the sparkling warmth and charm of Meghan’s personality whilst also creating something unique to celebrate the imminent arrival of their baby,” chares the retailer’s managing director, Lorraine Tilletts.

The lid has been created to celebrate the royal baby and raise money for charity.

“It’s brilliant that this bespoke, one-of-a kind diamond Sudocrem lid can also provide valuable help for Ickle Pickles,” adds Sudocrem brand manager, said Alice Bamford.

The solid silver, ‘most expensive nappy cream lid’, has been designed and hand-crafted in the workshop of Tilletts in St Giles Street, which was established in 1908.

The responsibly sourced pavé set diamonds, with a total weight of a minimum of 1.40ct, are set around the edge and on the lip of the lid.

For those who can’t afford the £4,250 price tag, consumers can also commission Tilletts to make a Sudocrem lid in sterling silver, engraved with their own baby’s initials for just £1,750.

All the profits from commissions will also go to the Ickle Pickles charity