Online retail giant, Notonthehighstreet, will be presenting a selection of its products with pop up bricks and mortar boutiques during Christmas trading.
Understanding there is a place for physical retailer, which enables consumers to touch and feel products, the online marketplace will be popping up in two London locations – London Bridge and Waterloo.
Notonthehighstreet says it will be showcasing some of the most “original, thoughtful finds from the UK’s best small creative businesses” at its Christmas boutiques. This includes pieces from a selection of jewellery partners, including Lisa Angel, a designer brand offering hand-stamped jewels, contemporary jewellery business ‘Attic’, which specialises in personalised, keepsake pieces, and Carrie Elizabeth Jewellery, a designer brand that has an exclusive collaborative collection with Fearne Cotton, that is only available from Notonthehighstreet.com.
The online platform popped up in London for the first time last year and the events were extremely successful.
This year the first pop-up store will be in London Waterloo Station between November 1-17, and then London Bridge station from November 4- December 21.