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Nova Silver reports successful start to trade show season

Nova Silver

Nova Silver begun the year exhibiting at Top Drawer and has reported huge success.

Last year the company revealed its plans to expand its manufacturing and wholesale business.

Starting the year at Top Drawer enabled the firm to gauge demand for the year ahead.

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Nova Silver launched new silver lines at the show, with nods to its signature style of playfulness and attractiveness. Top sellers so far have been the Hot Air Balloon collection, and the delicate Bluebell collection. The new lines sit alongside Nova Silver’s ever popular Kitten collection, which has a focus on natural forms as well as a quirky sense of humour, and Simply Silver, a fast growing collection of design-led and affordable jewellery.

“We’ve opened twice as many new accounts as we had anticipated which is fantastic. I think our regular customers know how easy it is to order online with us, and so the beauty of a trade show is that you get to introduce yourselves to people that would have otherwise struggled to find you.”  Says HollieWoodham, manager at Nova Silver.

“It was our first time exhibiting at Top Drawer, and we were proud to be included in such a busy, vibrant show,” says Nova Silver director, Simon Millership. “It was the perfect opportunity to launch our newest ranges and they had a great reception.”

“We’ve invested heavily in our website and find that our customers are really happy to order at their leisure online, so we had looked at the trade show as an opportunity to launch the newest pieces and perhaps meet a few new potential stockists. We’ve been astounded at the great response we’ve had, and also the enquiries we’ve received after the show.” Simon Millership

Nova Silver manager, Hollie Woodham, adds: “We opened twice as many new accounts as we had anticipated which is fantastic. I think our regular customers know how easy it is to order online with us, and so the beauty of a trade show is that you get to introduce yourselves to people that would have otherwise struggled to find you.”

Alongside investing in trade shows, Nova Silver has also been improving its website to make ordering even easier for new and existing customers.

Nova Silver’s full range is now available online.

Tags : Nova Silvertrade shows
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The author Stacey Hailes

Editor, Professional Jeweller

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