Obama’s watch of choice to premier at Basel


Jorg Gray watches to appear for first time at world’s biggest show.

Jorg Gray, the watch brand worn by US President Barack Obama, will be exhibiting its timepiece collection for the first time at Basel World next month.

With a story that began a decade ago when Trevor Gnesin founded the line of private-label luxury watches for the Fortune 500 elite – a list of America’s most powerful companies – Jorg Gray is now looking to branch out in the UK, following positive reactions from both the press and public. Its JG6500 watch is worn by both the United States Secret Service and a man more used to the public eye – President Barack Obama.

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The then-Senator Obama received one of the JG6500 watches as a gift for his 46th birthday and has since worn the watch on such historical occasions as his presidential election victory speech, the inaugural swearing-in ceremony and the signing of his first Presidential Proclamation.

“Fate, Luck, Fortune, Chance. Destiny! No matter what you call it, it is an honour, and we couldn’t feel more humbled that the leader of the free world is wearing our watch” said Gnesin, the president and founder of Jorg Gray.

The brand, which has been sold in the UK for just over a year, currently has more than 80 watches in the UK range and is sold through a number of retailers including Selfridges Oxford Street and specialist watch store Jura Watches in London. The Jorg Gray watches receive over a hundred enquiries a week from the general public with regard to the JG6500, the same watch worn by President Obama, which retails for around £260.

Those interested in finding out more should head to the Jorg Gray stand at Basel, Hall 2.0 Stand C62.

Tags : barack obamajorg grayjorg gray watchespresident obamaUSwatches
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