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Olivia Burton creates signature scent for consumers to take home

OLIVIA-BURTON-SIGNATURE-FLORAL-HOME-FRAGRANCE

British jewellery brand Olivia Burton has created a signature scent to add to its offer.

When the watch and jewellery brand was bought by the Movado Group in 2017, the CEO hinted that he had plans to make Olivia Burton a full lifestyle brand.

“In my mind, Olivia Burton is the only brand out there that is truly different,” said Movado Group’s CEO at the time of acquiring the brand. “It has a true DNA and a true identity that is expandable into a lifestyle brand. It is almost a collectible, which makes it really special.”

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Since then, the brand has opened its debut bricks and mortar boutique, which has resulted in a lift in jewellery sales, and small lifestyle gifts (such as mirrors) have been well received by the company’s loyal following.

Now Olivia Burton has introduced a “signature scent” for homes that will leave consumer’s living rooms smelling like a British country garden.

The brand says of the scent, “a floral heart of rose, jasmine and peony, unfolds like a bouquet of freshly cut flowers”.

The Floral Home Fragrance is on sale in stores and online now for £32.

The brand has also introduced a scarf tie gift set for ladies and a pocket square gift set for me.

Tags : Movado GroupOlivia Burton
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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