British jewellery and watch brand Olivia Burton has introduced a new shopping concept for its wholesale partners.

Launching in Hugh Rice’s new Luxe store in Wakefield, Olivia Burton has showcased a new shop-in-shop concept to make it easier for consumers to shop its collection of fashion jewellery and feminine watches.

The new point of sale has been months in development as the brand wanted to create the perfect Olivia Burton shopping experience within its stockist’s stores.


The furniture incorporates Olivia Burton’s signature colours of peach, grey and rose gold, as well as iconic brand elements such as flowers, bell jars, birds and bunnies.

A key furniture feature is a selection of drawers which are accessible to consumers. Stock is displayed beneath a lockable, clear panel, which enables customers to see the full collection and vast colour-ways and prints available – making the shopping experience easier and more enjoyable.

Drawers have been designed for consumers to browse.
Drawers have been designed for consumers to browse.

A back-wall hanging flower display has been designed to easily be updated to reflect the season or a specific campaign.

Flower displays will change season to season.

Olivia Burton has had great success since launches its watches in Hugh Rice’s Hull, Harrogate and Beverley stores last year, so it was a natural choice to launch the new point of sale in the independent retailer’s new Luxe boutique.