Olivia Burton launches into the jewellery market


British watch brand Olivia Burton has announced it will be launching into the jewellery industry this Autumn.

The brand, which launched in 2012 and took the watch industry by storm with its successful range of fashion, vintage-inspired watches, has now expanded into jewellery.

“We’ve seen such an overwhelming response to the brand since we launched and expanding the Olivia Burton offering into other product categories was always on the agenda,” explains co-founder Jemma Fennings. “The launch of jewellery felt like a natural extension of the brand.”

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Debut pieces have been carefully designed to complement the brand’s watches.

Dainty bow necklaces and bracelets take inspiration from vintage trinket jewellery and offer easy-to-wear options. Customers who have become fans of the iconic Olivia Burton 3D bee watch can expect statement bangles to complement their watch and build on their love of this popular motif.

Alongside the intricate conversational pieces Olivia Burton will also launch a contemporary range of ‘engravable’ styles, including drop bar bangles, dainty disc pendant necklaces and coordinating bracelets.

“We paid a lot of attention to what our customers were wearing with our watches through images they were sharing on social media and used this inspiration when designing,” says co-founder Lesa Bennett.

Olivia Burton’s debut jewellery range will launch on the brand’s website and in stores on November 21st.

Selfridges, Harvey Nichols and boutique.Goldsmiths are among the retailers already confirmed to take on the brand’s jewellery offering,

RRPs range from £35 – £95

Tags : boutique.goldsmithsJemma FenningsJewelleryLesa BennettOlivia BurtonSelfridgeswatches

The author Stacey Hailes

Editor, Professional Jeweller

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