Online jewellery retailer looks to storm UK market through customisation


Online jewellery retailer is using web and mobile technology to expand itself in the UK market. 

It has experienced annual growth of 354% in the UK with little marketing and the number of unique website visitors in the UK rose by 90% in 2015.

Having already achieved a 55% increase in overall revenue, UK sales now account for 15% of its global business and it has its sights set on expanding further into the market.

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Initially conceived as an experiment in digital marketing by founder Tony Davis in 2009, Jewlr allows customers to create and personalise their own pieces. It uses manufacturing equipment and advanced 3D printing technology to create the customised jewellery.

The Toronoto-based retailer launched in the UK in 2012 and expects to sell more than 200,000 custom-made items this year.

The company notes that all its items shipped to the UK and Europe are inspected and hallmarked by Edinburgh Assay Office and it aims to create affordable, high-quality pieces with a fast turnaround.

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Joe Peskett

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