Professional Jeweller is delighted to announce the finalists of the Online-only Jewellery Retailer of the Year category for the 2017 Professional Jeweller Awards.

Retailers in this category must be pure play e-commerce retailers with no physical stores.

The finalists in the Professional Jeweller Awards Online-only Retailer of the Year of the Year category are:


77 Diamonds

77 Diamonds is one of Europe’s largest online diamond jewellery retailers. Offering finely crafted diamond jewellery at affordable prices, customer reviews form an integral part of the company’s reputation with a five star average grading from customers on both product and service. While it does have a showroom in London to show consumers pieces in person, the majority of business is still done online.


Recognised as an outstanding business by Retail Week, and expanding significantly internationally, Gemporia continues to strive. Offering gemstone jewellery at accessible prices, Gemporia is a hit with consumers seeking self purchases and gifts on mobile and desktop devices. On the website shoppers can browse by jewellery product, gemstone and price, and the offer is kept regularly updated.

Merci Maman

Merci Maman scooped the Queen’s Award for Enterprise in the International Trade category. Over the last 10 years the company has rapidly expanded, achieving outstanding sales domestically and internationly (up year-on-year). The company continues to stick to its DNA and (rather impressively) offers next day delivery to all UK addresses.

The Diamond Store

The Diamond Store has worked hard to understand what consumers are looking from an online retailer, and goes the extra mile to ensure the experience is memorable. From launching The Diamond Store magazine to being the only retailer in the UK to offer a box with a camera in to capture proposals, it’s no wonder the team has won so many awards.

Taylor & Hart

Formerly known as Rare Pink, the online jewellery retailer has rebranded to Taylor & Hart with a significant investment into a new look, website and strategic focus on a personalised jewellery USP. Preparing to expand internationally, the business has optimised for future growth and streamlined its offering to make the process of designing a piece of jewellery easy and fun for consumers. Dropping the e-commerce platform, purchases are now made through a lead generation business model.