BRISTOL, UNITED KINGDOM - AUGUST 11: In this photo illustration a woman uses a credit card to buy something online on August 11, 2014 in Bristol, United Kingdom. This week marks the 20th anniversary of the first online sale. Since that sale - a copy of an album by the artist Sting - online retailing has grown to such an extent that it is now claimed that 95 percent of the UK population has shopped online and close to one in four deciding to shop online each week. (Photo illustration by Matt Cardy/Getty Images)

Analysis of the UK’s top 250 retailers, including big-name jewellery brands such as Pandora and Goldsmiths, has found a 19% year-on-year increase in the number of brands offering the option to pay in international currency.

The figure forms part of an annual performance index carried out by e-commerce and digital agency Visualsoft that found that 81% of retailers offer customers the option to pay in different currency alternatives.

This is up year-on-year, as only 62% of retailers offered international payments in 2017. The majority of these are Euros and USD, with 1% of retailers offering Yen.


The figures could likely point towards the market preparing for a possible Brexit outcome and a reaction to political uncertainty in the lead-up to March 29.

Alongside this, the research also found that the diversity of payment methods is increasing with Amazon Pay already being used by 10% of top retailers, just after one year on the market.

A further one in 10 retailers offer finance products from lenders such as Klarna, which has risen from almost nothing in 2017.

The research also shows that 78% of consumers would consider purchasing through retail finance, with the average spend of £620. This signifies that offering this type of payment could provide fundamental revenue for future growth.

However, this appeared to be having a detrimental impact on basic payment methods.

A quarter (23%) fail to offer a payment choice other than a mainstream credit or debit card, which has dipped by 4% year-on-year.

Dale Higginbottom, head of CRO at Visualsoft, said: “These figures suggest proactivity in the lead-up to Brexit and adoption of new payment trends, which is great to see.

“However, we know that up to a quarter of consumers also abandon their transactions at checkout because the retailer doesn’t provide their payment method of choice.

“Offering a wide range of options is an important way for retailers to maximise their sales potential, but too many are still not doing so, with 23% neglecting an offer outside of traditional cards. This inability to get the basics right could prove crucial as we move into 2019.”