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Online marketplace announces brand-certified pre-owned jewellery category


An American online marketplace for watches and jewellery, TrueFacet, has announced the launch of its ‘Brand-Certified Pre-Owned’ category.

As a result of the launch, TrueFacet claims to be the first ever brand-authorised pre-owned online retail marketplace in the watch and jewellery sector.

It certainly represents an interesting twist in the ongoing success story of the second-hand watch and jewellery market, which continues to grow at a fantastic rate across the globe.

The seven early adopters in TrueFacet’s new programme are: Zenith, Raymond Weil, Fendi, Fabergé, Frederique Constant, Ernst Benz and Roberto Coin.

Their products will all be inspected and refurbished by the brands themselves and will come with a manufacturer’s warranty, which is seen as a unique selling point for TrueFacet and a blueprint for similar models arising in the future as brands look to take greater control of the lucrative second-hand market.

TrueFacet’s chief executive officer comments on the new Brand-Certified Pre-Owned category: “Our programme continues TrueFacet’s core mission to bring transparency to a formerly opaque industry, ultimately benefiting both our partners and shoppers. Like never before, brands can regain control and maintain their exclusive brand positioning within the secondary market.”

TrueFacet insists that these first seven brands represent just the beginning, with new names being announced in the coming months.


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