Online-only sales lag behind multichannel retailer sales by 8% in Q2 2015


There is a growing disparity between online-only and multichannel retailers – those with both an online and physical presence – according to the IMRG Capgemini e-Retail Sales Index, with the latter growing by 8% more than the former.

In June 2015, online only sales rose by 13% year-on-year compared to 21% for multichannel retailers.

Figures have also revealed that UK online retail sales were up 18% year-on-year in June, the highest recorded annual growth in 2015 and equating to £9.3 billion spent online.

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With a 2.7% increase on May, the results also mark the strongest June month-on-month growth since June 2003, reflecting the ongoing increase in UK consumer confidence. The total growth for H1 reached 11%, supported by a much improved second quarter of the year – the Index recorded an annual increase of 14% between April and June, double the growth experienced during January and March (7%).

The m-commerce sector (sales via a smartphone or tablet device) recorded a 57% increase on June 2014. Split by device, sales on smartphones far outweighed tablets, reporting a growth rate between January and June of over double that on tablet devices.

Tina Spooner, chief information officer of IMRG, commented: “During the first quarter of this year we were speculating as to whether online retail was entering a new phase of lower growth rates – with Q1 up just 7% on the same period in 2014. However, in Q2 sales growth has jumped up to 14% on that recorded in Q2 2014 – which is all the more interesting as this period included a highly uncertain general election.

“June brought the strongest performance of the year so far, no doubt buoyed by the consistent summer weather which also saw the highest growth for the clothing sector so far in 2015. It may be that the slowdown we recorded during Q1 was a blip caused by a number of factors and actually consumer confidence has risen sufficiently to keep online sales growth at this higher rate throughout the summer period and moving into peak.”

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