Marketplace now lists more than 5,000 pieces from 230 designers.

Online jewellery and accessories marketplace Boticca is celebrating following a successful first year in business that has seen the company grow to reach customers in more than 55 countries.

Founded last year by entrepreneurs Avid Larizadeh and Kiyan Foroughi. With business and private equity backgrounds, the pair joined forces to launch the online marketplace that hosts jewellery and accessories from designers across the world, acting as a middleman between customers and the designers.


The website has grown to list work from 230 designers from almost 40 different countries. To date, the site lists 5,200 products. Jewellery designers listed on the site include Catherine Marche, Eastern Mystic, Gisele Ganne and Renaissance Life.

The initiative has received $2.5 million (£1.5 million) from investors including John Ayton, chairman of Bremont watches and co-founder of Annoushka jewellery,ISAI, Digital Garage and Angel Investors, who are based in Silicon Valley.

Boticca has also grown its team from six people to 14 and is receiving average order spends of £100.

Foroughi said to Professional Jeweller: “Our goal is to keep growing traffic, sales and the number of designers and products on our website.

“We are currently expanding our offering in bags and other accessories such as hats and scarves.”

As a celebration of its anniversary, Boticca has joined forces with a number of the designers it works with, to create one-of-a-kind pieces to be sold through the site. The designs include a labradorite ring by LeiVanKash, a recycled amber and wood necklace from ethical jewellery Little Glass Clementine and leather drop earrings featuring little doves by Slovakian designer Beloved.

Foroughi and Larizadeh were named Retail Stars in this year’s Professional Jeweller Hot 100.