Global payments and shopping service Klarna has announced the launch of its newly redesigned app, elevating the shopping experience for users across the UK with an improved range of flexibility, control and personalisation while shopping online, the company stated.
The new Klarna app has been designed to meet the shifting expectations of consumers as they adapt from shopping in-store to online, a trend that has accelerated in recent months.
The app will cover the entire shopping journey, from inspiration and discovery through to the transaction, all in one place.
Content is personalised based upon consumers’ interests, their favourite stores and previous shopping behaviour, offering an unrivalled mobile shopping experience.
New features of the app will include wish lists, price drop notifications and specially curated online deals from different retailers, as well as content from across the world of fashion, beauty and lifestyle.
Sebastian Siemiatkowski, CEO and co-founder of Klarna, commented: “Our mantra at Klarna has always been about creating the smooothest experiences for our users. In the past few months, we’ve seen a shift in shopping behaviour with millions fully embracing digital purchasing for the first time as physical stores were closed.
“Despite the shifting retail landscape, consumers are still looking for inspiration, convenience and value and it’s become obvious that shopping online now goes far beyond just a transaction.
“The new Klarna app elevates the entire shopping experience, from start to finish by bringing together all the best aspects of shopping in one place, giving Klarna users a unique and personalised experience at their fingertips.”