Only Child founder Kelly Jackson has announced she will be opening her first shop this July.

In the heart of the Shoreditch Triangle on Charlotte Road in East London, Jackson’s store Showroom Shoreditch will act as a flagship for the Only Child brand.

The store will also stock a selection of jewellery from emerging designers on a seasonal/bi-seasonal rotation. This will make it accessible for up-and-coming talents to showcase their work.


Jackson says: “Broadly speaking, our concept allows designers to use Showroom Shoreditch as a central London based flexible long-term pop up, a showroom for press and buyers as well as an optional PR service without any of the stress or extra expense of staffing, dealing directly with sales/transactions, monitoring press loans or time consuming self-promotion.

The store will also have an integrated photographic studio for both designers and professionals and act as a bookable event space.

Ultimately Showroom Shoreditch will be a flexible stockist and showroom that designers can use in a way that best suits them.

Jackson adds: “We will stock up to 40 designers at a time depending on their needs and our space, we have a wide range of designers on board already from jewellery designers to unisex clothing brands as well as art/interior pieces by artist Lauren Baker and interior designer Amy Exton.”

The store will have a soft launch party on August 6 as well as a London Fashion Week official opening party in September.